Azerbaijan Advertisers' Union: Tourism potential should be promoted from single center

Promotion of tourism potential should be carried out from a single center, Azerbaijan Advertisers’ Union President Hajiami Atakishiyev said.

He said certain work is underway to promote the tourism potential in Azerbaijan. The Culture and Tourism Ministry works more fundamentally in this direction. Tourism companies are engaged in their advertising independently.

According to Atakishiyev, as tourism companies are engaged in their advertising, they spend more funds for it. If a centralized structure is organized, it could create relationship with the Culture and Tourism Ministry, tourism and advertising companies, and thereby strengthen the advertising of Azerbaijan’s tourism potential.

The center should be a public organization, but the state should assist in its financing, Atakishiyev believes. The Center, studying the policy in the sphere of tourism and its state from an economic point of view, should inform state authorities and travel companies about it. It must also provide the international community with necessary information about Azerbaijan’s tourism potential.

"Today, tourism services in Azerbaijan are very expensive. Tourists arriving in Azerbaijan from Europe face a completely different service in the country. Azerbaijan is very poor in terms of tourism services. Therefore, it is necessary first create cadres engaged in service and attract professional cadres in this sphere. If an Azerbaijani will work with foreigners, providing tourist services, he can quickly master the level of their services. If an independent structure is created, then it can make a greater contribution to the development of tourism establishing relations," Atakishiyev said.


/Trend/