Global award winning advertising agency now operating in Baku

Bruketa&Zinic OM has received several of the most prominent international awards for its design and advertising projects. Creator of new Nar mobile creative platform “Filankasov Filankas 70”. The company has been working with Azerfon for the past two years and is set to become a local Azerbaijan company with an Azerbaijani creative staff.

Baku, 18 May 2011 – Azerbaijan recently became home to a world renowned advertising and design company. Bruketa&Zinic OM, seated in Croatia, opened its new agency in Baku after two years of successful cooperation with the local mobile operator Azerfon (Nar), since winning their international tender.

The agency Bruketa&Zinic OM was named after its founders and creative directors, Davor Bruketa and Nikola Žinić. Over the past 16 years, the company has created a name for itself on the European creative scene. Today, this is a community of some 50 experts from many countries, specialized in all fields of market communication, from the creation of new brands, strategic planning of brand communication, design and advertising to digital communication and sales point design.

The agency possesses original tools for branding and strategic planning, and good insight into consumer motivation. The world public is most familiar with the company for their cookbook project, in which the cookbook has to be baked in order to be read, for their glow-in-the-dark books, and their adopt-an-unwanted-Christmas-present website. They have been working with clients for years in a range of industries on projects for a diverse array of marketing media.

The agency has won more than 300 prestigious awards in New York, London, Moscow, Japan and elsewhere, such as the Art Directors Club New York, Epica, London International Awards, New York Festivals, Cresta, Clio, Effie, and others. Many of their works have been published in prominent expert publications. Thanks to their video Neck Syndrome for Azerfon (Nar), and the award won at the important creativity festival Creativity Awards, this Azerbaijani brand receive international visibility. In addition to Azerfon, other clients Bruketa&Žinić OM is working with in Azerbaijan include the Synergy Group and Pasha Bank.

Mohamed Minkara, co-founder and creative director of Bruketa&Žinić OM Baku says, “The Agency opened an office in Baku as it wanted to strengthen the entire group of experts and talents in this region, which is recognized as an area of global propulsion with great potential for growth. We are currently in the process of forming our creative team. We want to be a local agency working with local people.

We believe that in this first year, we will find five to ten qualified people of varying profiles. As the Azerbaijani team grows, fewer things will be decided in Croatia, and we expect that at some point, the exchange of information will move in the opposite direction, that Baku will begin working for other markets where we operate. We have always strived towards working in a multicultural environment, and we are pleased that after a short while, we will be able to use Azerbaijani resources.”

Helena Rosandić, director of Bruketa&Žinić OM Baku says, “Our initial focus is to expand operations, to get better acquainted with the market and to obtain a deeper understanding of the behaviour of the Azerbaijani consumers. Our goal is to work with local clients to create effective and creative communication solutions, and to grow together with the market needs. We want to become known for the quality of our strategic planning, which will give rise to original and effective creations. We will invest a great deal of effort and resources into obtaining a deeper understanding of consumer motivation. In addition, our home agency has a number of specialized experts, for areas ranging from premium design to sales point psychology.”

Bruketa&Žinić OM Group consists of the advertising agency Bruketa&Žinić OM, brand consultant Brandoctor, digital agency Brlog, Brigada – a design studio specialized in the optimization of retail stores, product design and architecture, and Bruketa&Žinić OM Baku in Azerbaijan.


/Today.Az/