What is SEO and how can it increase business sales/readership

But creating the website is the easy part—you actually have to find a way to get people to click on your site in order to build your readership, clientele and attract potential advertisers.

After all, you can’t make money if no one knows that your site and product exists. So how does one increase “traffic flow?” This is where SEO comes into play.

What is Seo and how does it work?

1. In a nutshell SEO, which is an acronym for search engine optimization, is designed to increase web visibility either for an entire website or individual webpage by directing web surfers to relevant information whenever they use popular search engines like Google, Yahoo and Bing.
2. Since it’s completely free to access a search engine and it is typically the way web surfers begin to investigate a topic or product, it is one of the most effective ways to “naturally” acquire new costumers, advertisers and or readers.
3. Note this is not to be confused with the advertisements that are seen on the top of most search engine results pages.

1. The purpose of a search engine such as Google is to provide web surfers to websites and web pages that best match what the user is looking for example, if one were to simply type in the word “car,” the search engine would generate a listing of auto dealership websites and web pages that deal with the history of the automobile for example.
2. This “listing” is called the Search Engine Results Page (SERP).  But the search engines won’t randomize the results –the sites and pages are in fact in order from what the search engine thinks is the most relevant.
3. And all webmasters typically aim to be ranked number one, or at least appear on the first search engine results page. This is because according to statistics, 62 percent of search engine users click on the options featured on the first page of results.  So how do search engines ‘think’ and determine rankings? By use of complicated algorithms.
4. In an effort to avoid getting into the details about how algorithms work, all you need to know is that algorithms are a unique coding that pick-up on specific key words in particular bodies of paragraphs and titles for example that lead a search engine user to appropriate sites.

Working of SEO

How to optimize SEO?

With that said, below are few simple tips to help beginners learn how to optimize SEO to their best ability:

• Develop a list of specific key words that you consciously incorporate into every article, description or title. Not that the terms “titles” and “descriptions” doesn’t necessarily only refer to what the search engine user will visually see—this also include what you enter as Metadata.
• Permalinks must also use key words
• Practice strong link building by using both internal and external links in your content
• You may also consider using anchor text linking to the related material to increase rankings
• Always aim to publish original and unique content
• Make sure there are no broken links
• Avoid using Java script since search engines cannot store them

/Gadget Gage/