Lindsay Lohan sues for $100m over Baby Ad 'Likeness'

In a lawsuit filed in Nassau County, New York state, the actress accuses E*Trade of invoking her "name, characterisation and personality" without permission.

The firm's advert features a "milkaholic" baby named Lindsay, who is part of a love triangle.

It first ran during America's Super Bowl broadcast on February 7 and can now be found in blogs and on YouTube.

According to court papers accessed by TMZ, Lohan is demanding the advert stops running as part of her claim.

The celebrity news website quoted Lohan's lawyer as saying it did not matter that her surname was not used.

"Do you know the name Oprah? Do you know the name Madonna? Same thing," Stephanie Ovadia said.

The lawsuit claims that using Lohan's likeness without her consent is a "violation of her right to privacy".

The former Disney child star - who admitted to drink driving and cocaine possession in 2007 - is seeking some £33m in compensatory damages and £33m in exemplary damages.


/Sky News/