Austrian jewellery brand FREYWILLE presents Magic Carpet collection inspired by Garabagh's Varni carpet

World-wide known Austrian jewellery brand FREYWILLE held the presentation of a new "Magic Carpet" collection at the Azerbaijan National Carpet Museum on December 5, Azernews reports.

This unique collection, designed according to the Memorandum of Understanding between Azerbaijan National Carpet Museum and FREYWILLE, is aimed to promote the Azerbaijani heritage around the globe.

Director of the Azerbaijan National Carpet Museum Amina Melikova delivered a speech about the Magic Carpet collection created in virtue of special respect and love to our national and cultural heritage and the Azerbaijani jewellery art.

Jahangir Salimkhanov, advisor to the minister of culture called this collection a great success in promoting Azerbaijani culture. He characterised the new collection as a magnificent harmony of craftsmanship, history and culture. Nigar Namazova, head of the FREYWILLE representative office in Azerbaijan expressed her pride of cooperation between the Azerbaijan National Carpet Museum and FREYWILLE.

In his video message, owner of FREYWILLE, Dr. Friedrich Wille called the artworks preserved at the Azerbaijan National Carpet Museum "an endless inspiration source for the following jewellery pieces".

The event included a ceremony of cutting off the looms of the fragments of the Varni carpet, newly-woven at the Traditional Technologies Department of ANCM.

The artistic part of the event included Azerbaijani and Austrian national music performed by famous tar player and Honoured Artist Shahriyar Imanov and his band, the Mirvari dance troupe performed a dance from the ballet Seven Beauties by Gara Garayev.

The Magic Carpet collection which combines contemporary art, jewellery technology and the rich history of our people is inspired by the unique patterns of the flat carpet of Garabagh-Varni.

The stylised geometric dragon motifs are the main feature of this carpet. According to the belief, dragons are protectors, they symbolise water, abundance and welfare. They believed that evil forces avoid houses with a carpet depicting a dragon.

Founded in 1951, FREYWILLE brand has been led by Friedrich Wille for more than 30 years and is a leader in production of exclusive artistic jewellery.

The company cooperated with a number of world museums: Fondation Monet in Giverny, Victoria and Albert Museum and the State Russian Museum. Specialists at FREYWILLE have created many unique collections based on the works of great artists such as Gustav Klimt, Vincent van Gogh, Alfons Mukha, William Morris and Paul Gauguin, kept at the mentioned museums.

It is the first time that FREYWILLE applies carpet ornaments in designing jewellery pieces in cooperation with the Azerbaijan National Carpet Museum.