5 tips to diversify your organic traffic

With all the talking about diversifying your income and traffic canals, most people often miss that organic traffic itself can be diversified. Traffic from search engines takes over many tones and routes. A better understanding the life cycle of a shopper query will guide you to interesting avenues. Here are a few to consider if you are an online shopping destination.

Image Search - Product images and visuals enhance online shopping experience. A bigger number of online shoppers use image search to search for products. Visuals become very important in certain product classes, for example: shoes and bags. The more varied the color, style and characteristics, the more number of images you will be able to get traffic on. Google is now displaying a time stamp for images indicating the freshness of a particular photo, so it keeping your images updated or adding the latest images for your merchandises will get you more traffic.

Product News – There are a lot of news blogs that report on products and shopping trends. Find these sites and promote your new products. Make sure your content is newsworthy and relevant to get accepted.

Blogger Outreach – If you have a unique product or have an exciting story about your product, share it with bloggers who have an audience that would be interested in your product. Most bloggers have niches such as fashion trends, gadgets, baby or home and garden and are interested in featuring fun and exciting stories for their readers. Make it easy for bloggers to feature you by creating engaging content about your product. Here are a few ways to get featured in popular blogs:

Seasonal promotions
Contests
Feature your latest products
Guest blog
Did you know?

Own Navigational Queries – Make it a point to own the space for navigational queries for your site. If you have a strong brand and shoppers look for your brand or website name, make sure you include these navigational queries into the meta (title and description) as well as on page content for your site.

Convert From How To’s – Searchers may not start out as shoppers, but may quickly change their intent based on what they want. If a searcher is working on a DIY (Do It Yourself) project and finds your site searching for a “how to” query, you have the opportunity to convert the user on your site when their intent turns to shopping. If you start thinking about your target shopper and storyboard their shopping needs and process, you will see a whole new world of sites that you have been missing.


/Search Engine Land/