Khirdalan" and "Baltika" have become official beer of "Eurovision 2012"

Baltika -Baku" brewery has become official partner of 57th European song contest Eurovision to take place in Baku in 2012.

The plant reports that relevant agreement was signed this week between LLC "Baltika -Baku" and The European Broadcasting Union. The talks on the agreement which is part of international commercial and marketing program developed for Eurovision by the Union were carried out by T.E.A.M. Marketing AG.

As an official partner of Eurovision 2012 " Baltika-Baku" gets wide opportunities for promotion of  "Khirdalan" and "Baltika" brands as well as any other brands approved by the Union in Azerbaijan and common European level.

The campaign planed in Azerbaijan will be directed for active promotion of local brand " Khirdalan". The brand dates back to early 2000. It was named after Khirdalan city where ." Baltika-Baku" plant is located. At present Khirdalan is represented in over 90% of sales points and is a leader at Azerbaijan’s beer market with a share of 28%. In 209-10 " Khirdalan" brand got Brand Award Azerbaijan premium and was recognized the best one in " beer " nomination in Azerbaijan.

"Eurovision is a unique event by itself and in 2012 it will become particularly notable for Azerbaijan. This spring we cheered for Azerbaijani artists with al collective and now we are glad to take part in this music and song holiday. Our main aim is to give opportunity to Azerbaijani beer lovers to fully enjoy impressions from the forthcoming event ",- Adam Tlekhuray, CEO of " Baltika-Baku" says.


/abc.az/