How NOT TO fall into a deadly online business trap

The Internet is certainly breaking out with opportunities. All it takes is an idea and passion to build a website around it, and in a matter of months you could have a real business on your hands.

Interesting thing is, the abundance of chances is also what leads many bloggers and entrepreneurs to fail. Why, you ask? Because they end up trying to pursue too many of them at the same time.

I have seen it over and over again (and even stepped there myself). The guy creates a site or a blog, and after a while the traffic and revenues become decent. He figures that if he creates 5 more similar websites, his traffic and revenues will multiply proportionally. Wrong. By creating 5 similar websites he will be reducing the amount of attention and care that each site receives. More often than not he will end up with 5 average sites, each earning some revenues, but with no potential to become a business. If you want to create a real business out of your blog or website you’ll need to focus ALL your energy and attention on it. Lack of focus is one of the deadliest mistakes that a blogger or entrepreneur can make.

At this point you might be wondering: “But I have seen bloggers with several successful blogs, and entrepreneurs with several successful companies, how do you explain that?”

It is simple, they all started with a single blog or company, and focused 100% of their energies on that, until it reached a point where it go on its own. For a blog, this would be a point where you have a large and loyal audience, so that you can keep it going by writing content only (which shouldn’t take more than 2 hours per day, and could even be outsourced). For a company, this would be a point where the owner can have managers or employees taking care of the operational work, while he steps back and only worries about key strategical decisions.

Once you reach that point you could start a second project without the risk of losing your focus. The problem is that most people start second and third projects/websites way before their first one is complete.

If you are in this situation, do something to fix it. Analyze all your sites and find the one that has the highest potential of becoming a real business. Then get rid of the others (either by selling them or by putting them on hold), and focus all your energies on the chosen website. It is a tough strategical decision, but in the long term it will pay off. Focus is vital.


Written by Daniel Scocco