The report is based on the fact that social media websites do not drive traffic to websites like search engines do. In fact, they’re not even close.

In other words, all these “likes” and “retweets” are good, but not as good as a user who googles something, stumbles upon your website and clicks on the link. “OutBrain” research also states that in case with social networks, users there, most of the time, just read the headlines, and don’t click on it (sometimes same applies to “liking” and “retweeting”).

So, with all that said, Google is a clear leader here. When people search, they usually click a result, which takes them to a webpage/site, in other words, traffic driving has occurred. Now, we can agree with all of the above partially. It all depends on how you use social networking and what your website is about. If you’ve got something to sell, then maybe it would be better to use PPC, or Google, where people might actually find what yo’ve got to offer.

On the other hand, if you’ve got a website that posts different content daily, and just “need to let people know”, then Facebook and Twitter would be of better use of course. Besides, Facebook ads are a force to be reckoned with.

/WebProNews/