Today.Az » SEO & E-Marketing » Blog promotion tips for newbies:the professional ways
28 October 2011 [18:38] - Today.Az
Setting up and writing a blog is a lot of fun. It takes just your desire and ability to write to start a blog off. Promoting a blog and attracting readers and followers is a slightly more complicated task. Most popular blogs have readers in hundreds of thousands. They have achieved it by using blog promotion techniques, the little tweaks that attracts people to your blog. Here are some of the tested ways to promote your blog.
1. Create Valuable Content
This is at the top of the list for a reason. Even though you might be a newbie and want to save the great stuff for when you have thousands of readers, if your content is not consistently superb, you will lose more readers than you will gain. Creating good content that is of value to your readers has to become a habit. Habits are acquired. Don’t acquire the habit of creating mediocre content. There are some who might advise that in the initial stages, the look and feel, the positioning and the SEO are what you should worry about. That is true to some extent, but they will be of no use unless the bells and whistles are backed up by valuable content.
2. Update Frequently and Regularly
Blogs that are updated frequently pick up more visitors than those that are not. Part of it has to do with how web listings and search engines work. More of it has to do with the fact that return visitors might not come back to your blog if you do not have fresh content for them to look at.
3. Participate in Discussions
Get yourself involved with the community of bloggers who are blogging in your chosen niche. Use the comments thread to engage in intelligent debate and sharing, and not to promote your own blog. Comments like “nice post. See my blog at xyz.com” will portray you in poor light. Promote your thoughts and opinions. Those who find them of value will come to your blog by default.
4. Link Meaningfully
A common error that many bloggers make is to pepper their posts with links. People who come to your blog want to read what you have written first, not be provided with a link directory. Link only when it is relevant and necessary. If you want to let your readers know that you have done some research and want to include the “high value” links, do so after the post in a section listing out reference links or a via source link. Keep in mind, that linking is a big part of your blog SEO.
5. Use the Social Network
Use your social network to get word out about your blog. You can do this in several ways. You can update your status every time you publish a new post. You can use social bookmarking sites and user recommendation sites like Digg, Delicious and StumbleUpon to bookmark and share your blog pages. You can include your blog link in your default signature line in your emails, and as part of your tagline on instant messaging and chat services. You can add a link to your blog in all your public profiles on social and professional networks.
Promoting a blog is an essential part of blogging. Though you might fancy yourself as a writer and consider blog promotion a lesser task, there isn’t much point in your writing if you do not have a sizable readership, is there? The tips given here are just enough to get your blog promotion ball rolling. Building up a large base of followers takes more hard work, time and study.
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