Today.Az » SEO & E-Marketing » 5 questions to ask before purchasing SEO content writing
24 October 2011 [14:35] - Today.Az
Don't let the $2 offers fool you - buying SEO content is a big deal, and it's not something you can cut corners with. After all, on the world wide web, your content is the only way that people can find out more about you. Whether you want to build up your reputation, get people to sign up for your email list, or sell your product, you're going to need SEO content to do it.
Thanks to the Panda updates, Google is taking a harder stance on content now than it ever has before. But even setting Google aside, people aren't going to take you seriously if you can't even string a coherent sentence together. After all, people look for all kinds of reasons to avoid spending their hard-earned money. Mix up "to" and "too", and you've just given them the excuse they need NOT to buy from you.
Because SEO content is so important to succeeding out on the world wide web, you may be looking to outsource your writing. Maybe you're not a very good writer. Maybe you just don't like to write very much. Maybe you have a million other things to do, and you don't have time to stare at a blank Word document.
Whatever the reason, paying a professional to handle your SEO content writing duties can be a very good thing for your business. It can also be a very bad thing.
Hire the wrong content writing service, and you're stuck with content that doesn't get results. Or worse, content that makes you and your business look bad.
So how do you know if the content writing service you're about to do business with is a good one? Don't spend a dime until you get the answers to these 5 questions:
1. What Kind Of Credentials Do You Have?
Writing is a natural talent, just like cooking, singing, or
painting a portrait. If you don't have the natural-born ability
to write, the odds of you ever being very good at it are slim.
Sure, you can take classes and try to improve your writing
skills, but the SEO content that jumps off the page and makes
readers take action comes from people who are born with an
ability to write.
Of course, simply having an ability to write isn't good enough.
A good writer will have the resume to back it up. Having a
college degree in communications or having prior job experience
in something like journalism proves that your SEO content writer
knows his stuff.
Furthermore, when you hire an SEO content writing service, part
of what you're paying for is the writer's expertise. Credentials
mean the difference between being able to charge $20 for an
article or $2 for an article.
Think of it this way! For the hour or so that it takes your
writer to work on your content, you are "renting" their
expertise. By hiring someone with the right credentials, you're
getting more bang for your buck - even if you're paying a higher
price. After all, isn't $20 for a college-educated writer with
years of experience a better buy than $2 for someone who doesn't
even speak English as their native language?
2. What Information Do You Need From Me?
A good SEO content writing service will make things very easy
for you. Expect to provide some basic information when you place
your order - like your target keywords and any special
instructions that you might have. Good writers will likely also
want to take a look at your website before they begin, so that
they can see what kind of style you already have in place.
Seeing a website that's very formal, very casual, or very witty
makes a difference in the SEO content that a good service will
give you.
If your writer asks for more than those basic things - like
title suggestions, or research that's already been done - he is
asking you to do part of his work for him. That is simply
unacceptable. You're paying for a professional service; there's
no need to babysit.
3. How Long Will It Take?
In the world of internet marketing, time really is money! The
longer you wait for your article, blog post, or sales copy, the
more money you're missing out on. A good content writing service
understands this, and will do whatever it can to accommodate you.
That being said, creating quality SEO content takes time.
Depending on the size of your order, expect to wait a couple of
days for a finished product. The last thing you want to do is
rush your writer; rushing only leads to mistakes.
A professional content writing service will give you an estimate
right up front of when you can expect to receive a finished
product. If that estimate talks about weeks instead of days,
you're dealing with the wrong people.
4. Do You Do All of the Writing Yourself?
Plenty of internet marketers fall victim to the ol'
bait-and-switch routine when they outsource their SEO content.
They talk to someone from a content writing service that says
all of the right things - and charges a pretty penny - then
passes the work along to writers who aren't qualified.
That doesn't mean that you have to go with an SEO content writer
who handles everything himself. In fact, that can lead to
problems if he gets bogged down with other orders. (Remember,
time is money.)
A good content writing service will have a team of experienced
people to fulfill orders. However, there will also be strict
quality control measures in place to make sure that every client
gets a finished product that is perfect.
5. What Do I Do if I Have Questions?
A good SEO content writing service won't just write well; it
will also have great customer service. True professionals will
encourage you to contact them with any questions - whether it's
before you place your order, while you're waiting on a finished
product, or after your order is complete.
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