Today.Az » SEO & E-Marketing » 7 tips for establishing a successful website 
			
			08 September 2011 [16:42] - Today.Az 
			
			
  
						   
						
1. Choose Your Niche Wisely
Most people who read this blog probably think it is my largest and 
most profitable website. Well, it’s not. The reason? Niches like 
blogging, make money online, SEO or Internet marketing are pretty small 
when compared with mainstream stuff like gadgets, movies and television,
 cars, health and so on.
  
2. Find A Unique Angle
While picking the right, relatively large niche is important, don't start yet another tech or cars blog, where you
 would get most of your content from other, larger blogs and sites. Most
 mainstream niches are crowded, and if you just write about what 
everyone else is writing, after them, people will have no reason to 
visit your site. The solution? You need to find a unique angle. You need
 to come up with an idea that will differentiate both your site and your
 content from others in the same niche. Not easy, but possible. 
3. Repeat Visitors Matter
There’s one metric that very few people pay attention to, yet it’s one of the best indicators of the potential of a website: 
repeat visitors. Basically if the amount of repeat visitors on your site
 is increasing over time it means that you are converting some of your 
casual visitors into loyal ones, and that your overall traffic will 
increase overtime. If the amount of repeat visitors is not growing, on 
the other hand, it means that your content is failing to engage visitors
 to the point that they will remember your site a couple of days after 
visiting it. In this case you need to rethink your strategy. 
4. Quality Over Quantity
If you need to choose between quality and quantity, go with quality. 
In order words, you’ll get much better results publishing one top 
quality article per week than publishing five average ones. It’s the 
quality of your content that will increase the amount of repeat visitors
 you get, after all, and the amount of backlinks you’ll receive from 
other sites (more on that below). 
5. Google Is Your Friend
Whether you like it or not, Google is the main traffic driver around 
the web, so you better befriend it and use its help to grow your site. 
This means that you need to understand how search engines work (e.g., 
how Google crawls the web, how it decides which websites to serve when 
people search for stuff, etc.) in order to optimize your content, pages,
 and to promote your articles in a way that will increase their exposure
 with search engines. It will take some effort from your end, but the 
results are certainly worth it. 
6. Research and Gather Data
When it comes to Search Engine Optimization and to promoting your 
website in general, you’ll need to research and gather data (as opposed 
to trusting your gut or intuition). That is, you’ll need to understand 
what are the hot topics inside your niche, what search terms are sending
 you more traffic, what visitors are more likely to stay on your site 
and so on. With the numbers on your hand you’ll be able to make much 
better decisions, both in terms of content and promotion. 
7. You Can’t Do It Alone
While there are many people who manage to grow large sites alone, getting some help along the way made all the difference. Sure, you’ll need to spend some money, but 
this is one of the most efficient ways to grow any website (and any 
business, for the matter). 
And remember, "slow and steady - wins the race."
 
 
 /Daily Blog Tips/
  
			
  
			
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