Today.Az » SEO & E-Marketing » 10 tips for writing irresistible content that everyone wants to read
13 August 2011 [10:20] - Today.Az
You have something to say – something to offer this world that is unique, helpful, life-altering. The problem is no one is listening. It’s not that they don’t care about your blog, it’s they don’t even know it exists.
The issue isn’t what you’re saying, but how you’re saying it. You need to make your content irresistible. You know that nervous feeling when you finally hit the publish button?
Excitement, fear, joy, and depression all come by to pay you a visit. Some outlast their welcome.
“Will anybody like this? Will my Twitter friends RT this? Do my Facebook friends give a rip? Will this post take off on StumbleUpon and Digg and Reddit or will it get buried on the archive shelf of boring, yawn-worthy, mediocre content?”
It’s the plight of all bloggers. Our self-worth is attached to how many people like and share our content. It probably shouldn’t be, but we pour a lot into our blogs. We lay bare our soul for the world to see.
Wouldn’t you say we should do all we can to make it irresistible for people to share? Content that helps people. Content that spreads because of of the difference it makes in people’s lives.
Well, here are 10 tips for making your content irresistible:
1. Write with conviction
Don’t be boring. Don’t just spit out the facts. Write from a place of passion and honesty. Write from your soul, not just your head. Create a “wow experience for your readers…every time.
2. Write simply
Since most people scan online content, make sure you writing is simple – easy on the eyes and easy to understand. Invest enough time formatting your post.
3. Make it applicable
What do you want your readers to do? Don’t assume they will apply what you write. Give them specific instructions on how to do what you’ve written.
4. Use humor
It’s easy to drone endlessly about facts. Resist this urge. Also, don’t try and be funny if you’re not. Honestly, humor often comes from being honest. Look at your topic and describe how it makes you feel, how it makes your readers feel, and be descriptive. You may just unlock some humor you never thought you had.
5. Create unique headlines
If your headline sucks, say goodbye to anybody reading your content, except maybe your mother. She’ll probably read anything. Online readers are moving fast and if a headline doesn’t jump off the page, capture their imagination, connect with their passion, they won’t read.
6. Do your research
Thoughtful, well-learned people make the best bloggers. Are you constantly learning, constantly developing? It will show in your blogging. Know your niche, know what your readers want, develop an insatiable curiosity for deeper learning. It will show in your writing and people will love it.
7. Solve a problem
Content that spreads is content that helps. Find a problem that your readers have and solve it. This may take time, but it’s worth the investment.
8. Be generous with other’s content
Nobody likes a talking head that ignores everyone else. If you want your content to spread, live it by sharing other’s content. Networking and connecting with other bloggers is so important to your blog’s success.
9. Be kind
If people like you, they’ll be more inclined to share your content. Respond to comments when you can, participate in Twitter conversation, respond to facebook comments. Always be kind. This will increase your likeability.
10. Connect with influencers
The more you connect with influencers, the greater chance your blog has to getting noticed. Comment on their blogs with insightful thoughts. Link to their posts (they will notice). Share their content with passion. Reach out to them and thank them for their expertise. It’s not enough to simply write. We need to write in such a way that people actually read, apply, and their lives change because of it.
/Daily Blog Tips/
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