Today.Az » SEO & E-Marketing » Doing SEO for a brand new Website...
29 July 2011 [19:46] - Today.Az
In this article we are going to deal with doing SEO for a brand new
website/blog. Promoting a brand new website is a completely different
ball game than promoting an older domain. There are various techniques
and approaches that can be adopted to promote a new domain or website,
each with their advantages and disadvantages.
#1. Playing the SEO Game Patiently
All the time be patient and do what is advised in an ethical manner.
Results might come late, but they come strong and take you to places!
In simple words, one needs to follow some well structured techniques, persistently and ethically, that abide by the search
engine guidelines. No matter what the technique is, it has to be
repeated in a timely and logical fashion for the consistent growth and
optimization of a particular web page in the long run.
#2. Making the Game-Plan
The first thing that you need to check is if you are going to promote
one site or a set of sites. If it is more than one, then to begin with
you need to segregate them as per the logical connection or relationship
between the topics of the sites. This is what we call Pecking order.
#3. Pecking Order
It refers to a type of segregation of various sites;
where there is 1 or more apex site, which has to be the one ranking for
almost all the targeted keywords and should eventually become a money
machine; next come the satellite sites, which give 2nd tier push to the apex site; finally there are a 3rd tier of sites, which are only used to provide buoyancy for the 2nd and 1st tier.
#4. How to Nurture the Sapling Sites?
The new sites that you have, need to get trusted inlinks and links
from a variety of IPs, which is also called as link diversity. This can
be achieved with a different tactics. Some of them are given below.
- a) Write content which becomes authoritative once it goes live.
This will attract a lot of links. Make sure the content you write is
absolutely original and not copied from another web page. Infringement
is met with dire consequences in the SEO world. Also the quality of the
content should be top class and should talk precisely about the topic in
question to represent your authority on the topic.
- b) Write an informative article everyday for at least 3 months so
that at the end of 3 months you have a good 120 pages on your domain.
- c) Out of those hundreds of pages you can target the money pages
and feed them the links from some of the relevant internal pages. Make
sure you don’t overdo it or else it might backfire.
Once you have done this much for your good number of pages, then you
can say that your site is now ready to gain links and trust at the same
time.
/Gadget Cage/
|
