Today.Az » SEO & E-Marketing » Search Engine Optimization mistakes to stay away from
27 June 2011 [14:40] - Today.Az
Optimizing your site to gain search engine positioning can be a process that takes a lot of time and focus. It’s no wonder a lot of people hire SEO companies to handle this for them.
But that can be quite expensive, and it’s hard to know which companies are the best. While many stick to “white hat” practices, others resort to actions that can get a website penalized if found out.
There are a lot of SEO tactics you can employ yourself though, and there are some mistakes a lot of web site owners make that are hurting their search engine rankings. Adjusting just a few things can actually make a significant difference. Below are 3 of the most common mistakes made by online entrepreneurs. Correcting these won’t guarantee you a 1st place Google position, but it will get you on the right track.
1. Ineffective Page Titles – If the name of your company is all that comes up at the top of your website’s pages (in the title bar), it will only help improve searches for your company name. And those searches aren’t made by people you need to attract to your site. They already know who you are. To attract people searching for what you do rather than who you are, customize the
2. Placing Text in an Image – If you’re not an html or php pro, it can be quite difficult to get your website to line up exactly as you want it. All those and
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