TODAY.AZ / Sports

Milla becomes Official Supporter of Baku 2017 Islamic Solidarity Games

02 March 2017 [17:24] - TODAY.AZ

Baku 2017 has announced that local company Milla has become an Official Supporter of the 4th Islamic Solidarity Games. 

Milla becomes the first Official Supporter from Baku 2015 to prolong the relationship with the Organizing Committee bringing experience to a major sports event taking place in Azerbaijan.

Azerbaijan Food and Packaging Company, owned by the AZ Group holding, has been operating since 2011. The company’s ‘Milla’ brand offers consumers high quality dairy products.

Milla will help AISGOC by providing dairy products, running concessions and having ice-cream vans at a range of venues. Additionally, a logo of Baku 2017 will be placed on dairy products and the company will promote the Games through its marketing activities. 

Finance and Commercial Director for the 2017 Games Operations Committee Dave Berry said Milla’s sponsorship of the Baku 2017 Islamic Solidarity Games allows to build on the successful relationship created during the Baku 2015 European Games. 

“Milla will support the Games throughout Baku and Azerbaijan by providing marketing activity, as well as in the venues themselves by providing Milla products, managing concession stands and supporting the catering operations.  It’s an agreement that both athletes and spectators will be able to benefit from,” he added.

Iman Tabassomi, Consultant to the President of AZ Group Holding, sent congratulations and emphasized their desire to help make this much anticipated event, one of the highest levels. 

General Manager of Milla company, Philip Wright emphasized Milla’s support to the Baku 2017 Games saying: “Milla is once again proud to supply some of the world’s best athletes and their fellow guests with our healthy dairy product range made with fresh milk from the regions of Azerbaijan. We feel some similarity with the competing athletes, in that we strive to be the best in all we do through continuous improvement. We want our country to share our pride and say ‘Milla is a gold medal milk’”.

The Baku 2017 Islamic Solidarity Games is an exciting multi-sport event uniting the Islamic world, which will take place from 12 – 22 May 2017.

Athletes from Islamic countries around the world will be representing their nations over 10 days of competition across 20 different sports which include 23 disciplines (Athletics and Para Athletics, Aquatics – Diving, Aquatics – Swimming, Aquatics – Water Polo, Basketball 3x3, Football, Gymnastics – Artistic, Gymnastics – Rhythmic, Wushu, Table Tennis, Handball, Judo and Blind Judo, Wrestling – Greco, Wrestling – Freestyle, Shooting, Tennis, Volleyball, Boxing, Zurkhaneh, Karate, Taekwondo and Weightlifting) in 16 modern competition venues in Baku.

Azerbaijan’s capital city Baku was awarded the Games at the General Assembly of the Islamic Solidarity Sports Federation (ISSF) in Jeddah in July 2013.

The Organising Committee was set up by the decree of the President of the Republic of Azerbaijan, honourable Ilham Aliyev and the leadership of the Organising Committee has been assigned to first Vice President of Azerbaijan Mehriban Aliyeva. The Azerbaijan Islamic Solidarity Games Operations Committee (AISGOC) will organize and run the Games in cooperation with the ISSF., the online ticketing service, have signed an agreement to become an Official Supporter of the Games.

Fresco, the supermarket chain owned by Azeri Retail LLC, became an Official Supporter of the Baku 2017 Islamic Solidarity Games. As part of this agreement, Fresco will be the Official Retail Operator for the Baku 2017 Islamic Solidarity Games.


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