State Advertising Agency established

By Azernews

By Sara Israfilbayova

President Ilham Aliyev signed a decree on establishment of a State Advertising Agency.

Under the decree inked on June 20, in order to place advertising media in the open space in the territory of the country, control and unify regulation in the sphere of production and distribution of advertising intended for placement in the open space, a public legal entity "State Advertising Agency of Azerbaijan" is created.

The presidential administration was instructed within 15 days to prepare and submit to the President of Azerbaijan a draft statute of  the public legal entity envisaged.

The head of state appointed Aydin Ibadov as a director of the newly created State Advertising Agency.

Advertising agencies are usually classified according to two criteria - the volume of services provided and the direction of the business, in which they specialize.

There are so-called golden rules of advertising. Advertising should be brief, informationally rich, original, something different from the others and memorable, visual, scientifically based, show the distinctive features of the advertised and the last but not least-be just beautiful.